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When Bermuda had an identity crisis, the island turned to a Bostonian for help

"Bermuda needed to pull in new visitors. A Boston branding and design firm is helping the island find its way." MassArt Alumni, Darren Bascome (BFA, Communication Design), CEO of the Boston-based branding agency Proverb, talks about his team's meaningful reshaping of the destination of Bermuda.

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