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Build Your Creative Career at MassArt–where creativity meets business and innovation.

At MassArt, you’ll gain more than artistic and design skills—you’ll learn how to turn ideas into opportunities. Whether you want to launch your own brand, sell your work, lead collaborative projects, or build a career that combines creativity and entrepreneurship, you’ll find opportunities to develop the business skills and real-world experience to make it happen.

Since 2018, MassArt has expanded access to business education designed specifically for artists and designers. Through courses, hands-on projects, entrepreneurial programs, and opportunities to bring work directly to market, students learn how to navigate the business side of a creative practice with confidence.

Two cartoon figures hold Shop Small and Local Art signs at a MassArt Night Market event poster.

Experience the 2026 MassArt Night Market

Saturday, September 19, 2026, 5–9pm
Downtown Crossing, Boston
Free and open to the public

See creativity in action at the MassArt Night Market. More than 100 MassArt students and alumni will transform Downtown Crossing into an open-air marketplace filled with original art, design, fashion, jewelry, ceramics, prints, home goods, and more.

Shop directly from emerging artists and creative entrepreneurs, meet the makers behind the work, and try your hand at interactive artist-led demonstrations throughout the evening.

The market takes place on Summer Street Plaza and Washington Street between Summer Street and Bromfield Street.

Learn about the upcoming MassArt Night Market RSVP to the Night Market

Rain date: Sunday, September 20.

Pathways to Business & Creative Entrepreneurship

Take a Business Elective

Gain foundational business skills that support your creative practice—from marketing and pricing your work, to understanding the basics of contracts, branding, and entrepreneurship.

MassArt offers a range of business-focused electives open to students in all majors.

Explore Business Electives 

Minor in Business of Creative Industries

Pair your studio practice with an interdisciplinary minor focused on the business of art, design, and other creative industries.

Through coursework in areas such as consumer behavior, creative marketing, entrepreneurship, and innovation management, you’ll develop skills for navigating—and helping shape—the creative economy.

Explore the Business of Creative Industries Minor

Get Involved with Normal Art

Normal Art is MassArt’s student-run creative brand, giving students the opportunity to research, develop, market, and sell original products designed with real customers in mind.

You’ll gain hands-on business experience while taking on roles ranging from product development to e-commerce, marketing, and social media.

Students can apply to join the team after completing two foundational courses:

  • Design for Consumers
  • Intro to Researching the Customer

Open to students across all majors and class years.

Visit Normal Art 

Participate in the MassArt Night Market

Take your creative work beyond the studio and put entrepreneurship into practice.

Each fall, MassArt students and alumni come together for the MassArt Night Market—a vibrant pop-up event where artists and designers sell their work, build community, and connect directly with the public.

Vendor spots are open to all current students and alumni from MassArt’s undergraduate, graduate, certificate, and business incubator programs.

Throughout the evening, students and alumni lead interactive demos that invite attendees to observe and participate—and give artists the opportunity to teach, perform, and share their creative process.

Learn more about the MassArt Night Market

Alumni Spotlight

Eva Maskalenko

'18 BFA Fashion Design

While earning her BFA in Fashion Design in 2018, Eva joined the very first cohort of the Creative Economy Business Incubator—a program that gave her the tools and confidence to think like an entrepreneur and explore how her design skills could be applied in new, emerging fields.

That experience sparked a shift in her career path. Eva began to explore the intersection of fashion, technology, and human-centered design. She transitioned from working in costume design to working in wearable tech—bringing a designer’s eye and a maker’s mindset to industries like augmented reality, gaming, and performance wear.

She has since held roles at major tech innovators including Meta Reality Labs, where she worked on sensory feedback gloves for virtual reality gaming, and Flex, where she helped bridge the gap between industrial design and emerging materials science.

Today, Eva is back in Boston, working as a Senior Materials Lead at Whoop, a leader in wearable health and performance tracking technology. Her journey is a powerful example of how creative education—when paired with business and innovation training—can lead to unexpected and exciting career paths. View Eva’s work

A young woman with long, wavy hair poses against a plain background, embodying the poise of someone pursuing a creative career. She wears dark lipstick, a necklace, and an ear cuff. Her calm, confident expression is captured in black and white.

Ready to turn your ideas into opportunities?

Explore the many ways you can build business skills, test ideas, connect with audiences, and prepare for a creative career at MassArt.

Email entrepreneurship@massart.edu to learn how you can get involved.

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621 Huntington Ave,
Boston, MA 02115

(617) 879-7000

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