An Avenue For Innovation
Determined to pursue a fine art career, I had a gallery job lined up after I graduated. I was devoted to my artwork in my off hours. It served as a tool to indulge my curiosity. I used it to learn about myself as well as others, who I often interviewed. I would tell their stories and mine in unconventional ways, using graphs or architectural drawings.
After winning the Foster Prize from the Institute of Contemporary Art, I was invited to speak at the design and innovation consultancy EPAM Continuum. Their strategists insisted their process was similar to mine but for business purposes. It led to a three-month internship and then five years as a strategist. I learned about consumer research, business, and design. My team included engineers, designers, and MBAs and we worked for Fortune 500 companies like Penske and American Express. I interviewed people everywhere, as far as India and China. We came up with ideas for new products and services and business models. It was a second education in a place that valued my identity as an artist.
Eventually, I left to work with nonprofit organizations and taught the innovation skills I had learned. Over time I developed my own consulting practice delivering organizational strategy. I see strategic planning as a form of innovation. I work with others to imagine something that doesn’t yet exist, like a blank canvas for a different and better future.
Does my current work use the skills I honed at MassArt? Absolutely. It’s grounded in creativity, problem-solving, discipline, and curiosity. Ultimately curiosity is my greatest strength. I’m open to what others may find uncomfortable or weird. There’s little I can’t handle—I went to art school. MassArt celebrated this intrinsic need to explore and gave me the confidence to trust wherever that might lead me.