MassArt's Business of Creative Industries minor is cultivating the next generation of founders, influential leaders of creative teams, visionary directors of cultural organizations, and innovative thinkers
The Business of Creative Industries minor empowers artists and designers with essential business skills tailored to the creative economy, emphasizing strategic planning, and market insight. Get hands-on experience by creating products, making pitches, writing business plans, and developing marketing strategies. Learn how to turn your artistic ideas into successful businesses and network with leaders across a range of creative industries.
The Business of Creative Industries minor is a focused 15-credit program designed to equip students with the fundamental business skills to forge their own exciting and impactful futures at the dynamic intersections of economic and creative practice.
The curriculum requirements are as follows:
- Required Foundational Business Classes (6 credits): Strategy for Creative Business (3 credits) and Quantitative Skills (3 credits).
- Business or Arts Management Electives (6 credits): Students choose from a variety of 3-credit and 1.5-credit options in topics including entrepreneurship, marketing, personal finance, merchandising, intellectual property, product design, and more.
- Practicum Course (3 credits): Students select either Creative Business Incubator 2 or Arts Management Practicum.
Business of Creative Industries Minor Learning Objectives
Students who complete the Business of Creative Industries Minor program are expected to be able to demonstrate the following learning objectives.
The business minor curriculum will educate and support students to:
- Identify and evaluate business opportunities
- Understand the process of launching new products and organizations
- Prototype new products and services
- Analyze a firm’s position in a competitive environment
- Gain communication skills relative to business and leadership
- Read and interpret basic accounting statements
- Discuss the financial and ethical implications of business decisions
- Work effectively in interdisciplinary teams
- Understand and discuss the marketing process
- Independently engage in professional network building
- Understand industry and sector specific trends and competitive dynamics in the creative economy
Building a Business Full of Sweet Surprises
MassArt student Julie Nguyen ’25 turns her love of decorative cakes into a booming business with Fake Cakery.
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MassArt launches new Business of Creative Industries minor, beginning Fall 2025.
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