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Industrial Design

The History of the New Balance 550

"Designed by the mercurial Steven Smith ('86, BFA, Industrial Design), the New Balance 550 had an all-too-brief career in the late 80s before it flamed out and disappeared for three decades. Thanks to Teddy Santis – the all-conquering design don at Aimé Leon Dore who spied the model in a vintage catalogue – the recent retro resurrection encompasses everything that is great about NB in 2022." 
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