Eva Maskalenko
'18 BFA Fashion Design
While earning her BFA in Fashion Design in 2018, Eva joined the very first cohort of the Creative Economy Business Incubator—a program that gave her the tools and confidence to think like an entrepreneur and explore how her design skills could be applied in new, emerging fields.
That experience sparked a shift in her career path. Eva began to explore the intersection of fashion, technology, and human-centered design. She transitioned from working in costume design to working in wearable tech—bringing a designer’s eye and a maker’s mindset to industries like augmented reality, gaming, and performance wear.
She has since held roles at major tech innovators including Meta Reality Labs, where she worked on sensory feedback gloves for virtual reality gaming, and Flex, where she helped bridge the gap between industrial design and emerging materials science.
Today, Eva is back in Boston, working as a Senior Materials Lead at Whoop, a leader in wearable health and performance tracking technology. Her journey is a powerful example of how creative education—when paired with business and innovation training—can lead to unexpected and exciting career paths. View Eva’s work