Parisian Fashion Designer Anne Fontaine Visits Massart, Kicks Off Third Student Fashion Design Competition
- Press Release
Wednesday, November 2, 2022 – 12:30-2:30 PM at Massachusetts College of Art and Design
| WHO: | Parisian Fashion Designer Anne Fontaine, whose flagship store at The Heritage On The Garden brought the brand’s iconic white shirt to Boston 25 years ago, will present to design students at Massachusetts College of Art and Design (MassArt) about her career in the fashion industry. Originally from Rio de Janeiro, Brazil, Fontaine and husband/business partner Ari Zlotkin opened the first Anne Fontaine store in Paris in 1994, focused on the iconic white shirt as the main staple of the feminine wardrobe. The Anne Fontaine label has since grown into a worldwide lifestyle brand. |
| WHY: |
The Anne Fontaine Foundation and MassArt will partner for a third “White Shirt Challenge” design competition January-May, 2023, when Sophomore fashion design students will put their own spin on the perfect white blouse using poplin and other upcycled fabrics delivered directly from the Anne Fontaine atelier in Paris. The designer will mentor MassArt students throughout the competition and will personally select the winning look. The winning student will receive a $7,000 scholarship. PHOTO OPPS TO INCLUDE:
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| WHEN: |
Wednesday, November 2nd, 2022 |
| WHERE: | Massachusetts College of Art and Design (MassArt), Design and Media Center 621 Huntington Ave, Boston, MA 02115 |
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About Anne Fontaine
It all started with a trunk
Anne Fontaine met her husband Ari, whose family owned a renowned shirt making business. After discovering an old trunk filled to the brim with white shirts, they both decided to take over his family’s clothing business. The brand Anne Fontaine was born. Anne’s vision was to redefine the historically masculine shirt to create a modern wardrobe staple which would celebrate artistry and femininity. The iconic white shirt would become the center of the brand.
Maison ANNE FONTAINE
Designer Anne Fontaine’s passion and creativity has inspired her chic and romantic universe. Her creations are brought to fruition through luxurious details including rich embroidery, intricate florals, and highlights of transparency which illuminate the femininity of her designs. Over the years, Anne Fontaine has positioned the white shirt as an essential part of the feminine wardrobe and has imagined an entire collection around this iconic piece.
About MassArt
Massachusetts College of Art and Design (MassArt) is a public, independent institution that prepares artists, designers, and educators to shape communities, economies, and cultures for the common good. Since 1873, MassArt has built a legacy of leadership as the first freestanding public college of art and design in the country, and the nation’s first art school to grant a degree. MassArt offers a comprehensive range of undergraduate and graduate degrees in art, design, and art education, taught by world-class faculty.
About The Heritage On The Garden
Located on the corner of Arlington and Boylston streets in Boston’s historic Back Bay neighborhood, The Heritage On The Garden is Boston’s pre-eminent mixed-use retail, residential, and office complex developed by The Druker Company, Ltd. in 1988. Occupying a full city block, the destination is home to Anne Fontaine, Audemars Piguet, Bottega Veneta, GIADA, Hermes, Skinner Auctioneers & Appraisers, St. John Knits and renowned restaurant Bistro du Midi.
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MEDIA CONTACTS:
Susie Stockwell
Massachusetts College of Art and Design
sstockwell@massart.edu
(617) 879-7066
massart.edu
Rachel Lucas
KORTENHAUS COMMUNICATIONS
rlucas@kortenhaus.com
(978) 331-0794
www.kortenhaus.com
