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New Balance Dresses the 550 in Dusty Pink Suede

  • Alumni in the News
  • Industrial Design

“A women’s-sized release, this 550 gives off almost as many skate shoe vibes as it does hoop shoe vibes due to its new material composition. The pink used is an autumnal hue, dusty and earthy instead of bubblegum-esque, and it’s accented by hits of white and sail. Finishing off the look are familiar branded hits and a 550 graphic on the lateral forefoot overlay, a signature detail from the 1989 sneaker that designer Steven Smith — then a fresh-faced graduate of the Massachusetts College of Art and Design, now the head of Ye’s new Donda Industrial Design imprint — took inspiration from automotive design language for.”

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