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Creative Continuum

creative continuum: artists and designers in business

Creative Continuum: Artists and Designers in Business is an engaging and intensive course taught in an experiential format to prepare artists and designers to have more influence at the table of business. Our goal is to share learning and practice among participants, course leaders, and client company representatives.  

In 7 days, over 3 weeks (mostly weekend days), participants will be immersed in a team-led program integrating knowledge building on business fundamentals (strategy, finance, marketing, negotiations, operations, and the organizational behavior of teams) with design thinking practice applied through business case studies.

Client firms will pose real-world problems that teams will address culminating with final day presentations. Team members will fuse business analysis with creative insight, resulting in innovative and “out of the box” solutions to important business challenges. Past course clients include Fidelity Investments, Hill Holiday Advertising, Dunkin Donuts, NStar Electric, Constant Contact, and Reebok.


Dr. Teresa Nelson's work has been deeply guided by an interest in practical, radical innovation – what it is, what it means, how and whom it impacts, and how it is actualized by individuals, teams and companies. She has taught on 5 continents spending 8 years with a focus on China, and more recently, 7 years on the European Union. She is currently keenly interested in building inclusive communities that recognize and build value through difference. This manifests in her work on gender and inclusion, creativity practices, and in models of democratic participation in business, such as cooperatives. 

Dr. Nelson is a professor of strategic management and entrepreneurship at Simmons University in Boston having received her PhD in business from the University of Illinois and an MBA from Western Michigan University. She loves to work with students at all levels experientially with real world application. She holds a visiting faculty role within the Ph.D. program at the University of Liège, Belgium. Her external commitments include the role of Senior Director of Research and Policy for Astia, a global venture funding community for women high growth entrepreneurship. She is also a member of the Scientific Committee for Women Equity Growth, a Paris based  collaboration formed to identify, spotlight and research France's leading women entrepreneurs. Her consulting company, The Impact Seat, serves as a forum to provide the business world with consulting on issues of equity regarding diversity and inclusion in work life. 

Joseph A. Quackenbush is a Professor of Communication Design at the  *Massachusetts College of Art and Design* in Boston, MA, where he teaches courses in typography, interaction design, information architecture, design research, and professional practice. Since 2016 he has been the chairperson of the Communication Design department. He is also a core faculty member of the Dynamic Media Institute, MassArt’s graduate MFA program in interaction and communication design, where he teaches seminars on thesis research, the history of dynamic media, and oversees the one-year writing program for MFA candidates.

Before joining MassArt in 2005, he was an adjunct professor at The Rhode Island School of Design for nine years where he taught both undergraduate and graduate courses.

Between 1997 and 2017, he was the president of Jam Design, an interactive and print studio based outside Boston. Clients include Akamai Technologies, Arthur Andersen, Big Picture Company, Boston Athenaeum, Bryant University, Rhode Island Small Business Development Center, Sarnoff Corporation, Stainless Steel Studios, The Center for Design and Business, The Massachusetts Institute of Technology, The New York Times, Primary Source, The Rhode Island School of Design, Second Nature, The University of Pennsylvania Graduate School of Education, and Xylem Inc. 

In 2018, he launched Quackenbush Design, an interdisciplinary design firm which serves the communication needs of non-profit, educational, and corporate clients. 

Joseph holds an MFA in graphic design from the Rhode Island School of Design (Providence, RI) and a BA in English from Oakland University (Rochester, MI).

Contact •  617.879.7200

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