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Maryann Finiw

Maryann Finiw
Visiting Lecturer
Tower 1005

Innovation Strategist with over 20 years of experience managing innovation, market research and brand strategy. Diverse consulting experience with multiple deep-dive engagements in industries including:

Kids and Families:  

  • Ford Millennial platform vehicle
  • Evenflo car seats
  • Johnson & Johnson toys
  • Disney duty-free
  • Pampers diapers
  • Listerine rinse
  • Timberland shoes
  • Parents Magazine toys
  • Coca-Cola beverages
  • WGBH reality TV
  • Design patents on two infant toys

Home improvement: Designed products sold in almost every aisle of Home Depot:

  • MasterLock padlocks
  • Andersen windows
  • Toto toilets
  • Waterloo storage
  • Coleman grill
  • Moen showerhead
  • Holmes air purifier
  • Hoover rug shampooer
  • Rohm + Haas additives


  • Baxter idea screen
  • Insulet insulin pump
  • Roche glucose meters,
  • Abbott lancet
  • Pfizer oral care
  • Dade Behring analyzer
  • Johnson & Johnson oral care
  • Astra Zeneca executive training seminar
  • Respironics CPAP
  • Boehringer Mannheim diabetes care
  • Blue Cross Blue Shield of Vermont communications strategy for health insurance exchanges
  • Bausch + Lomb consumer segmentation


  • Sprint/Nextel B-to-B communications strategy
  • American Express folding card & RF devices
  • Fidelity mutual funds
  • Merrill Edge brand strategy and on-line experience
  • Lord Abbett communications strategy
  • State Street Global Advisors design criteria
  • ING retirement tool
  • TIAA brand architecture


  • Fidelity Investments couples retirement planning needs
  • Merrill Edge web user experience requirements
  • Bank of America future vision for dashboard and avatar initiatives
  • Bausch + Lomb user archetypes and journeys
  • Ram microsite concept assessment
  • Total Wine concept testing
  • ING retirement tool concept testing
1993 - MBA, Harvard Business School; 1983 - Bachelor of Industrial Design, Pratt Institute
Professional Experience: 


  • 2005 - Museum of Modern Art: MasterLock Titanium Series padlock included in MOMA exhibit on Safety


  • 2013 - Disrupt Together: How Teams Consistently Innovate, Book Co-author, Pearson
    Chapter 16: Opportunities in Branding: Benefits of Cross-Functional Collaboration in Driving Identity
    Using truly collaborative teams that incorporate design thinking into their process can create brand strategies that are more relevant, holistic, impactful and actionable. Finiw shares real world case studies, personal experiences, interviews and process examples that illustrate how well-managed teams can create brands that consumers love, build brand loyalty and increase profits
  • 2004 - Design Management Journal - "On Designing Design Managers," contributor to article on hiring and training design managers
  • 1998 - Wall Street Journal: Interviewed for and quoted in “The Scariest Things in Many Offices is the Skuzzy Fridge”
  • 1993 - Wall Street Journal: Interviewed for and quoted in Form + Function Article "Business School has Designs on Teamwork"
  • 1992 - Design Management Journal - "Design Benchmarks," report on design management best practices

U.S. Patents

  • 2006 - MasterLock Padlocks: D517,396  
  • 2005 - MasterLock Padlocks: D512,900
  • 2001 - MasterLock Padlocks: 6,305,198
  • 1992 - J&J Happy Hen Toy: D326,126
  • 1991 - Century Products Bath Arch Toy: D316,573

Awards and Honors

  • 2009 - Finalist IDEA (Business Week Industrial Design Excellence Awards): Research for Respironics Next Generation CPAP Therapy
  • 2007 - Catalyst IDEA (For ROI and business transformation by previous Gold IDEA winners): MasterLock, Finalist
  • 2005 - Gold IDEA: Research for Moen Revolution showerhead
  • 2005 - Bronze IDEA: Research for Waterloo tool storage
  • 2002 - Gold IDEA: MasterLock Titanium series padlock design
  • 2000 - Bronze IDEA: Research for Andersen Windows product line portfolio

Connect: LinkedIn