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In Pursuit of Order: The Swiss Poster

The Matterhorn reflected in the facade of a building
Wednesday, November 1, 2017 to Saturday, February 3, 2018

The Swiss poster revolutionized mid-century graphic design. Championing precise, rational design constructed with original features such as grid-based layouts, sans-serif typefaces like Helvetica, and the use of photography for illustrative effect, Swiss graphic designers quickly dominated the world market. This exhibition offers a brief survey of Swiss posters from 1945 to 2001 and includes iconic original works by Armin Hofmann, Josef Müller-Brockmann, Wolfgang Weingart, and others.

Monday - Saturday, 9AM - 5PM