"Volvo Vision" provides reliable security and safety as a monitor designed to the standard of the Volvo brand. Key design elements include: soft edges blended with angles, metallic highlights and trim, nested touch points, snaking lights, high end material and finish, and high-tech features. The design was guided by minimalist aesthetics and the incorporation of Volvo's advance security brand promise. One major element of the redesign was the focus on a wifi capable monitor.
For this project, students were assigned to design a Bluetooth speaker to fit into the branding of an existing company. This speaker is designed for snowboarders, so it is waterproof, shockproof, attachable to any straps, and is Bluetooth compatible.
For the project Take Apart Branding, Eleni's group was given a reciprocating power saw made by Black & Decker. For a few weeks, the group studied the power saw by sketching it to learn its form, reading user reviews to find problems, and used the saw to discover issues with the current design. After choosing the brand Gerber Knives, the final assignment was to create a final prototype.
The focus of this assignment was to redesign the Black & Decker Powered Handsaw following a brand language. After using the voice of the costumer and first hand experience, Hali began a phase of developing possible concepts that would tackle the shortcomings of the original powered handsaw. The brand I choose was John Deere.